Aqua Glow Booth

I recently had the pleasure of directing a tvc for Aqua, a credit card provider dedicated to helping customers improve their credit scores. The project was a collaboration with the impressive Untold Studios and Mr President, an award-winning creative agency consistently delivering exceptional work across multiple platforms. Working with both teams was an absolute joy, and their expertise and commitment to excellence were invaluable in bringing this project to life.

To create the ad we built our very own "glow booth" at Silvertown Studios' virtual production studio for our talent to share their real-life experiences of using their Aqua card. Our production team constructed the booth using LED panels, creating a three-sided box with two walls and a ceiling.

We spent considerable time in pre-production, meticulously crafting custom-designed backgrounds with Convivial, an immersive art and experiential design company who were able to use state-of-the-art AI technology to deicpher the facial expressions and mood of our contributors and then alter the background on set accordingly.

To maintain authenticity and relatability it was important that the talent be genuine Aqua customers rather than actors, so we initiated a casting and invited our final three to participate in the commercial. Caroline, James and Sam then shared their financial and credit experiences in the booth, answering questions about their journeys before and after using Aqua - the interview format helping showcase the transformative impact that Aqua's services have had on their lives.

Chrysalis Makes Official Selection at Aesthetica Film Festival

I’m very honoured that my short film Chrysalis has been selected as a finalist in the dance category in this year’s Aesthetica Film Festival. It’s the first time I’ve entered a project and been recognised by this benchmark BIFA and BAFTA qualifying festival - which is a truly exciting and significant opportunity, for both me and the work itself.

Chrysalis is a dance documentary project about strength, character and self expression. It’s a visual love letter to those who shine bright - even in moments filled with shadow. And directing this film was a real joy. It actually started as an idea for a small test shoot a few years ago and over time blossomed into something much more beautiful and meaningful than the loose threads of the initial concept.

I wanted to draw on some of the more confusing and isolating experiences of my childhood, when at times I was outcast just for being me - and then use those experiences to create an emotive piece of work which expresses through words and movement that - it’s ok to be you, whatever that looks and feels like. Not to fall in line with those who dampen your spirit and diminish your joy because you stand out in some way, different from the status quo.

The film is a beautiful culmination of talent and raw vulnerability, thanks to three wonderful dancers; Shevelle, Juan and Ami.

As a filmmaker, I love diving into stories that are bold, beautiful, and full of heart. And I’m particularly drawn to tales that explore the intricacies of being human. I think that captivating stories deserve to be told and shared in a sensitive, creative and passionate way - for me it’s just about staying curious and honest throughout the whole process. 

I’m not afraid to dig into intimate subject matter and my goal is always to be as authentic as possible with the storytelling. At the end of the day, I want to create films that connect with people, and I think that's all about staying true to the story and the people who bring it to life.

Beat Your Own Spec Commercial

New passion project here! Back in March I decided to get creative on something new with stellar DOP and good friend Jim Petersen. The project quickly gathered momentum and due to the combined generosity of a long list of people and places - here we are a few months later, finally able to share ‘Beat Your Own’, a truly fun and fulfilling project to bring to life.

Having followed the work of @wingyofficial for several years I thought up the creative concept totally with her in mind to dance the lead role (so was ecstatic she was up for it, thanks Wing!). 

I loved all stages of the journey. Concepting, storyboarding, recce’ing and shot listing. Plus the energy on set was electric - make sure to check out the behind the scenes video in the next news post (or on the Beat Your Own project page). Projects like this remind me why I love filmmaking.

Oral B TVC

For my recent collaboration with Oral B I wanted to bring something refreshing to the world of toothpaste advertising. We focused on creating a sense of authenticity and warmth, building a connection with consumers through relatable storytelling.

The process began with casting genuinely likeable talent who would appeal across European markets, and that consumers could easily relate to. We chose everyday people with a little spark in their personality, making it easy for viewers to see themselves in the characters on screen.

It was important the art direction had a naturally welcoming atmosphere, so we designed sets that really felt like home. By using inviting colour palettes, we leant into a sense of comfort and familiarity incorporating personal touches to craft an authentic narrative.

It was a really lovely shoot day with a wonderful team, thank you Nice Shirt Films, P&G One and Oral B!

Aussie 'Endless Wave' TVC

In May’24, I had the opportunity to travel to picturesque Amsterdam for an exciting project with Aussie Hair, showcasing their latest Super Serum product. Working alongside P&G One, local production company Boomerang, and the team at Ready Set Studios, a virtual production studio located in Amsterdam's Southeast, we joined forces to create a TV commercial and online social campaign.

Our shared challenge was to bring P&G's creative concept, "The Endless Wave," to life. The scene featured our talent balancing on a raised surfboard plinth, with a massive wave rapidly approaching behind her. To add another layer of visual interest, the sky transitioned from day to night, capturing the essence of the Australian sun.

One of the most memorable aspects of this project was the chance to work on a virtual production set and explore the possibilities of screen technology. I was very impressed! (and eager to keep testing the boundaries of creative storytelling through this type of tech).

Malin Andersson - How It's Supposed to Feel

I recently had the pleasure of collaborating with Swedish singer-songwriter Malin Andersson on the music video for her latest single, 'How It's Supposed to Feel', which is part of her second album 'Space to Feel'. This project marks our third collaboration, and each time, I've found new creative threads to explore visually.

For this video, Malin and I wanted to capture the essence of her song, which explores the aftermath of an abruptly ended relationship. Rather than focusing on heartbreak, we aimed to convey the feeling of moving on and becoming stronger as a result. The playful undertones of the track served as inspiration for the vibrant and uplifting visual aesthetic we created.

To achieve this, we constructed three unique sets within a single location, each with its own lighting setup to evoke different emotions. We experimented with colour and monochrome transitions, as well as a variety of aspect ratios, such as 4:3 and a rounded film frame.

Featured in Euphoria online magazine here.

Joining The Panics - Amsterdam

I'm thrilled to announce that I've recently joined The Panics, a production company based in Amsterdam that's at the forefront of innovative and cutting-edge creative work. Their reputation for pushing boundaries and drew me to them and I'm honoured to be part of a team that's constantly challenging the status quo.

I'm inspired by the prospect of working with such a talented and diverse group of individuals. Together, I believe we can create truly unique and impactful work that will not only push our creative forward into new spaces but hopefully leave a lasting impression on audiences.

I'm grateful for this chance to grow and learn alongside some of the best in the business, and I can't wait to see what the future holds. Here's to new beginnings and taking creative risks!

Joining The Panics

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Joining The Panics 〰️