Beat Your Own Spec Commercial

New passion project here! Back in March I decided to get creative on something new with stellar DOP and good friend Jim Petersen. The project quickly gathered momentum and due to the combined generosity of a long list of people and places - here we are a few months later, finally able to share ‘Beat Your Own’, a truly fun and fulfilling project to bring to life.

Having followed the work of @wingyofficial for several years I thought up the creative concept totally with her in mind to dance the lead role (so was ecstatic she was up for it, thanks Wing!). 

I loved all stages of the journey. Concepting, storyboarding, recce’ing and shot listing. Plus the energy on set was electric - make sure to check out the behind the scenes video in the next news post (or on the Beat Your Own project page). Projects like this remind me why I love filmmaking.