Alex Simpson | Commercials and Content Director

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V&A

This year it has been a pleasure to work with creative agency Lovers and the V&A Museum on one of their forward thinking exhibits titled Fashioned from Nature.

The exhibition presents a mix of fashion through the eras alongside natural history specimens, innovative new fabrics and dyeing processes, inviting visitors to think about the materials of fashion and the sources of their clothes.

To accompany the clothing, the V&A commissioned a piece of moving image that would provoke emotion from the watcher, engaging and enlightening them on the environmental impact of fast fashion. The final piece consists of 3 seperate films, projected boldly onto a circular wall and playing in unity to present the visuals in a powerful way.