Alex Simpson | Commercials and Content Director

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Guide Dogs TVC

In June I had the pleasure of teaming up with Guide Dogs UK and Nice Shirt for their latest TV advert. It was a slightly different format to what the charity usually do so I felt the responsibility of making the experience a good one on my shoulders.

The ad tells the story of Stacey, who was studying to be a nurse when she lost her sight from a severe illness and who then faced the uphill battle of regaining her inherent positivity and big life dreams back.

After her recovery Stacey was 100% set on having a Guide Dog so when the charity called to say a little puppy called Toffee was available she was over the moon. Working together with Toffee Stacey began to find her confidence again and move forward towards a new job, getting married and even redeveloping the home kitchen!