Alex Simpson | Commercials and Content Director

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For the Love of Skate

I just recently finished a piece of personal work called For The Love of Skate. A project where I wanted to capture the totally relaxed, chilled out vibe felt whilst skating on a sunny day, the open and inclusive attitude of the skate community and why skaters get so much joy from the pain and glory of hitting the bowls.

We lucked out with the weather, hard sun transforming the landscape by casting interesting shadows over the textured concrete. Then to top it off, a nice warm grade to teleport us from London to LA.

I worked with Forte Model Management and one of their models, Leo Kirby, who travelled up from Exeter to shoot with us. It was also the perfect opportunity to test out the new Ronin 4D camera which has a built in gimbal and a super fast auto focus system, great if you’re a micro team like we were with no dedicated 1st AC on set.