It’s great to see our series of short doc style films for Aviva go live today - directed in collaboration with Nice Shirt Films and creative agency Mr President.

The project required us to dig down into the world of the electric car, chatting to ‘electric pioneers’ who have been championing the technology from its early inception and hearing what made them choose these vehicles over a traditional petrol car.

We spent the day over at car restoration and dealership Duke of London in West London, utilising three very different location spaces for each of our pioneers. Roy with his converted classic Bond Bug in the main hall, Warren and his beloved Kia e-Niro in the bodywork showroom and Nicola our environmentalist at an eight storey carpark. There was a conscious effort to interweave subtle flashes of yellow throughout the imagery, a nod to Aviva’s signature brand colour - an air freshener hanging from a rear view mirror, polishing clothes and the soft warm glow from a few Astera light tubes did the trick.

When shooting the car interiors our DOP found himself pretty crammed in (especially in Nicola’s G-Wiz!) with very limited space for equipment. We opted to use the Sony Venice Rialto system to help us out, being able to separate the lens from the main camera body was the perfect way to capture their interviews whilst on the road.