Alex Simpson | Commercials and Content Director

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The Fell Runner Awarded Finalist in 2020 AOP Awards

I’m incredibly honoured that our passion project The Fell Runner has made finalist selection at this years Association of Photographer awards.

With 2020 seeing moving image being introduced to the awards we entered the film into the Lifestyle category, hoping our protagonist Calum and his love for the Fells would strike a chord with the judges.

Throughout the film we explore the natural landscape alongside Calum, hearing first hand what drives him to keep running over such challenging but beautiful terrain. There’s an intensity in his words and the environment, but also a real softness to his character and love for the sport. I think that it’s this slightly unusual combination which gives the project a certain warmth, intrigue and appeal.