For my recent collaboration with Oral B I wanted to bring something refreshing to the world of toothpaste advertising. We focused on creating a sense of authenticity and warmth, building a connection with consumers through relatable storytelling.

The process began with casting genuinely likeable talent who would appeal across European markets, and that consumers could easily relate to. We chose everyday people with a little spark in their personality, making it easy for viewers to see themselves in the characters on screen.

It was important the art direction had a naturally welcoming atmosphere, so we designed sets that really felt like home. By using inviting colour palettes, we leant into a sense of comfort and familiarity incorporating personal touches to craft an authentic narrative.

It was a really lovely shoot day with a wonderful team, thank you Nice Shirt Films, P&G One and Oral B!